We have over 70 years’ experience in the beer industry. You have made it this far, let us help you take your business to the next level.
Pros.Beer was founded in 2024 by Greg Merideth and Jim Collins to help craft brewers in a precarious time where we see long-time craft brewers closing their businesses each week.
Listening to client needs and understanding historical business trends and goals
Partner and Co-Founder
Partner and Co-Founder
Partner and Co-Founder
Partner and Co-Founder
Remember the song from The Beach Boys, “Catch A Wave and You’re Sitting On Top Of The World”. Well, that’s the feeling one can have working in the beverage industry and especially right now. The craft beer industry is experiencing:
Happy Global Customers Who Trusted Us
Projects Completed in the Last 10 Years
Remember the song from The Beach Boys, “Catch A Wave and You’re Sitting On Top Of The World”. Well, that’s the feeling one can have working in the beverage industry and especially right now. The craft beer industry is experiencing:
Historically, a downturn in trends is not a forever endgame. It’s a time of realignment. It’s like we’re on our surfboards sitting out in the surf waiting for the next wave to emerge so we can jump on our boards and take a ride.
Now is the time to re-evaluate and gain traction on new ideas before the next set of waves arrive.
This is where Pro’s. Beer lives, helping you to be ready to ride the next set of waves coming in for ultimate growth potential.
Greg Merideth came to the brewery at a moment when Lagunitas most needed his unique style of leadership. He transformed an inspired yet rag-tag group of free-spirited outside sales guys into an accountable and motivated army that effectively aligned our objectives with those of our distribution partners. One time at an industry conference the leader of the most important brand in the industry remarked to me that when he heard that Greg Merideth had joined up he understood that something important was happening at Lagunitas. His comment stopped me in my tracks. Greg's reputation for professional performance and integrity was and remains exactly that powerful.
I consider Jim one of the most successful and knowledgeable executives in the beer and alcoholic beverage industry. He has seen and solved every issue an alcoholic beverage company will ever face and can transfer this knowledge such that as a client, you will avoid costly mistakes in addition to improving financial performance.
Jim is a true entrepreneur and leader in the adult beverage industry. His experience and knowledge distinguishes him and he is one of the sharpest critical thinkers that I know. Jim excels at not only seeking bold opportunities and solving big challenges with his clients but also with mentoring college students to aim high in their career development. Any client will be best-served by Jim.
Our approach is designed to help you chart your own profitable growth in a demanding, highly regulated and ever-changing beverage system.
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We have a process that allows you to decide the appropriate levers to pull to generate revenue and profitable growth.