Pros.Beer

BEst Solution

Brew Success with Expert Guidance

We have over 70 years’ experience in the beer industry.  You have made it this far, let us help you take your business to the next level.

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Finding solutions and offering adaptive approaches is our strength.

About us

Unleashing Potential in Every Brew

Pros.Beer was founded in 2024 by Greg Merideth and Jim Collins to help craft brewers in a precarious time where we see long-time craft brewers closing their businesses each week.

Our Services

Transforming Breweries with Proven Strategies

Providing a scope of work that addresses concerns and matches client goals

Meet Our Team

Your Partner in Brewing Excellence

Listening to client needs and understanding historical business trends and goals

Jim Collins

Partner and Co-Founder

Greg Merideth

Partner and Co-Founder

Get Free Consultation Now! We are ready to help your business

Researching solutions from various successful models of intent and process
We’re Running Business Since 1984
We're Running Businesses since the 1980s
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Why Choose Us

Craft Breweries will be Choppy Water. Now is the Time to Shift Direction.

Remember the song from The Beach Boys, “Catch A Wave and You’re Sitting On Top Of The World”. Well, that’s the feeling one can have working in the beverage industry and especially right now. The craft beer industry is experiencing:

  • A lull (no waves to ride) changes in:
    • Consumer purchase occasions,
    • Rate of sale and
    • Changing taste dynamics
  • Loyalty is being challenged by multiple factors, including:
    • health,
    • diet restrictions,
    • new flavors and package configurations,
    • changing demographics and
    • segmentation of all alcohol options.

1.234+

Happy Global Customers Who Trusted Us

7.949+

Projects Completed in the Last 10 Years

We're Running Businesses since the 1980s
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Why Choose Us

Craft Breweries will see choppy waters right now. Now is the time to evaluate priorities and make needed adjustments. The next wave is coming soon

Remember the song from The Beach Boys, “Catch A Wave and You’re Sitting On Top Of The World”. Well, that’s the feeling one can have working in the beverage industry and especially right now. The craft beer industry is experiencing:

Historically, a downturn in trends is not a forever endgame. It’s a time of realignment. It’s like we’re on our surfboards sitting out in the surf waiting for the next wave to emerge so we can jump on our boards and take a ride.

Testimonials

What People are Saying about the Pros?

Tony Magee Founder, Lagunitas Brewing Company

Greg Merideth came to the brewery at a moment when Lagunitas most needed his unique style of leadership. He transformed an inspired yet rag-tag group of free-spirited outside sales guys into an accountable and motivated army that effectively aligned our objectives with those of our distribution partners. One time at an industry conference the leader of the most important brand in the industry remarked to me that when he heard that Greg Merideth had joined up he understood that something important was happening at Lagunitas. His comment stopped me in my tracks. Greg's reputation for professional performance and integrity was and remains exactly that powerful.

Dan Gordon, Chief Executive Officer Gordon Biersch Brewing Company

I consider Jim one of the most successful and knowledgeable executives in the beer and alcoholic beverage industry. He has seen and solved every issue an alcoholic beverage company will ever face and can transfer this knowledge such that as a client, you will avoid costly mistakes in addition to improving financial performance.

Lewis R. Gale, Ph.D. Dean and Professor of Business
Eberhardt School of Business

Jim is a true entrepreneur and leader in the adult beverage industry. His experience and knowledge distinguishes him and he is one of the sharpest critical thinkers that I know. Jim excels at not only seeking bold opportunities and solving big challenges with his clients but also with mentoring college students to aim high in their career development. Any client will be best-served by Jim.

Write a Message to Experts

Our approach is designed to help you chart your own profitable growth in a demanding, highly regulated and ever-changing beverage system.

(707) 363-8979

California Phone

Send Us A Message

We have a process that allows you to decide the appropriate levers to pull to generate revenue and profitable growth.